RESPONSIBILITY

We design with the future in mind. Our garments are created to endure—not only in quality but in relevance. By focusing on thoughtful construction, repairability, and long-term use, we aim to extend the life of every piece and reduce unnecessary consumption.

This approach allows us to minimise waste while contributing to a more considered and balanced fashion cycle.

ANANTI follows a plastic-free packaging approach. We have eliminated plastic from our packaging process, choosing paper-based alternatives that are recyclable and environmentally considerate.

Our garment covers, tags, and banderoles are crafted from organic, non-toxic materials—ensuring that even the smallest details align with our values.

We believe meaningful change happens together. Our approach aligns with the values of slow fashion—prioritising craftsmanship, durability, and mindful consumption.

A significant portion of environmental pollution stems from microfibre release during garment production and washing. We encourage our community to adopt gentler care practices that reduce this impact and extend garment life.

To support this, we offer a Care & Longevity Guide, helping you make choices that benefit both your wardrobe and the environment.

Caring for a garment is as important as creating it.

Gentle Care
We recommend eco-friendly dry cleaning to reduce chemical impact on the environment.

Repair & Renewal
Wear and tear is natural. Instead of discarding, we invite you to return your garment for repairs or creative upcycling based on your preference. This helps extend its life and reduce waste.

At ANANTI, we don't believe responsibility ends at purchase. It continues through care, reuse, and conscious choices—so together, we can honour craftsmanship, creativity, and the planet.